Your expert creative team, right-sized.

The Office of Gonzamar was built by the design and strategy duo, Jade Gonzales and Michele Amar. Based in Portland, Oregon, we love working with clients big and small to tell their story through design.

We expand our core team to resemble an agency when needed, but with us, you always get the “A” team. If your project requires a larger team or specific expertise, we assemble the right-fit of collaborators like writers, photographers, and platform-specific developers.

MEET THE DYNAMIC DUO:

 

Jade Gonzales

Co-Founder, Creative Director

 
 

Jade brings over 15 years of graphic design and brand strategy.

She listens carefully to her clients to bring visual design execution and strategy together to craft a meaningful brand experience. Through her years working in agencies and as an independent consultant, she has honed her creative process. She builds brand design foundations by listening, pulling out bits of meaning in your brand story, and then weaving story into her design. When the process drives the design solution, the outcome is a true reflection of the brand it’s built for.

Jade lives in Portland, Oregon with her husband, two kids, and two large black dogs. Like any good Oregonian, she enjoys gardening, baking sourdough bread, and drinking good wine.

Her favorite past projects include strategic brand refreshes and thoughtful storytelling for organizations like Workers Circle, Grand Central Bakery, Organically Grown Co, The Swell Utah, Linfield College, Nike, and Lewis & Clark Law School. She graduated from the University of Oregon with a BFA in Multimedia Design.

BFA, University of Oregon Clark Honors College
LinkedIn: https://www.linkedin.com/in/jadegonzales/
www.jadegonzalesandco.com

 
 

Michele Amar

Co-Founder, Strategy Director

 
 

Michele brings 15+ years of experience in design strategy and organizational management, with expertise spanning design, communications and branding.

She was immersed in design leadership through her positions and the Watson Foundation, Parsons School of Design, Pratt Institute, and the Metropolitan Museum of Art. Her favorite aspect of design strategy is uncovering people’s motivations and designing for intentional interactions.

She’a native New Yorker who now calls Oregon home. When not at work, she’s can be found in her painting studio creating large scale paintings on paper using traditional and non-traditional printing techniques.

ACADEMIC BACKGROUND:
BFA, Rhode Island School of Design
LinkedIn: www.linkedin.com/in/micheleamar
micheleamardesign.com
micheleamar.com

Who We Work With

Areas of Expertise

OWNER-RUN BUSINESSES

FOOD + BEVERAGE

NON-PROFIT DESIGN

BRAND DESIGN

PACKAGING DESIGN

SQUARESPACE WEBSITES

GRAPHIC DESIGN

UX DESIGN

COMMUNICATIONS

USER EXPERIENCE

 

Potential Deliverables

LOGO

WEBSITE

BRAND GUIDELINES

COLOR PALETTE

BUSINESS CARD DESIGN

PACKAGING SUITE

ANNUAL REPORT

ENVIRONMENTAL GRAPHICS

EMAIL TEMPLATE DESIGN

MARKETING STRATEGY PLAN

NAMING

COPYWRITING

ILLUSTRATION