Worker Circle Brand Refresh and Website
120 years strong, The Workers Circle is truly original in sharing contemporary cultural traditions, joyful holiday celebrations, timely social justice campaigns, vibrant Yiddishkayt, interactive educational programs, and more.
To refresh the organization's look and feel and promote engagement in their programs, social activism, schools, and cultural events, we created a new responsive website that appeals to their progressive multi-generational audience.
LADYBUG BRAND Produce Brand Evolution
LADYBUG produces brings together the harvest of small-scale organic grower/producers at a large scale. This select organic product line serves retail outlets as unique as local co-ops to large national grocery chains. LADYBUG started as a pragmatic packaging solution to make it easier for organic growers to bring their produce to market. Today LADYBUG continues to forge a connection between the organic farmers and eaters. OGC, LADYBUG’s parent company was ready to reposition LADYBUG into an authentic and flexible brand identity system that is synonymous with high-quality and tells the stories of small organic with pride.
ROLE: BRAND STRATEGY, MARKET RESEARCH, MESSAGING, USER EXPERIENCE, WEBSITE STRATEGY, PROJECT MANAGEMENT.
Metrist Wealth Advisors Brand Creation
Building from a lengthy career as a certified Wealth Manager, Taylor Drake was ready to start his own firm. Taylor’s approach to his work has always been research-based and grounded in institutional knowledge. He serves his clients in a way that is responsive, personalized, and with integrity. Metrist’s name and brand identity reflects those ideals in a modern and holistic way.
ROLE: NAMING, MESSAGING, USER EXPERIENCE, SQUARESPACE WEBSITE DEVELOPMENT, PROJECT MANAGEMENT.