Organically Grown Company Brand Evolution

Organically Grown Company Brand Evolution

Organically Grown Company (OGC), the largest independent distributor of organic produce in the Northwest and a leading advocate for sustainable food practices is no stranger to change. For over 40 years, they have proven to have their own unique brand of fortitude by evolving through five corporate structures and expansion across the Northwest region including Alaska.

OGC works with scores of small-scale grower/producers, offers hundreds of organic products, and serves retail outlets from local co-ops to national grocery chains and restaurants. OGC took on the challenge of refreshing its brand identity and repositioning its LADYBUG product line. They want to be positioned for growth, to be clearly differentiated and to be recognized for their undeniable leadership in sustainability and innovation.